The founders of Red Tent Mums and Acubirth required a new design for their website as they were rebranding and moving their two brands, Red Tent and Acubirth, under the one brand of Red Tent Mums.

 

Red Tent Mums have three core offerings: Education for Midwives, Education for Mums and their Red Tent Health Centre in Sydney, Australia.

 

Each of these offerings would contain information taylored to the target audience of the offering.

 

 

We wanted the visitors of the website to quickly directed to the area of interest and so the design makes it easy by providing the visitor with only three options, which will guide them to information related to them.

 

If they were interested in the general information about the Red Tent Mum, they were able to access these links in the navigation below the three options.

 

Internal Landing Page

Once a visitor is directed to one of the area of interest, the landing page for specific area would provide calls to action directing the visitor to where the Red Tent Mums wanted them to go.

 

As signing up for their latest online teleseminars is the main objective for potential and existing customers, the sign up form is placed in a prime position next to the photo of the founders to make it easy for visitors to sign up and know who they will be working with.

 

As you move down the page, other options for courses, books and other resources are presented to visitors to go through at their own pace.